Paper Plates – the Moral Choice?!?!
So Dixie is fighting back by changing the basic assumptions of the market. If people are moving away from their products because of values (saving the planet for future generations definitely falls under that category), all Dixie needs to do is provide a competitive value.
Just about now you may be asking why am I harping on Dixie? Watch the Dixie commercial here – then I’ll continue my thoughts below.
This commercial suggests something very clear – Americans need a reason – more than convenience – to fill our landfills. Dixie’s argument – a good mother uses disposable products because it provides more time to be with their kids, suggesting that a woman (forget about dads in this mass-media inspired conversation) who does dishes neglects her children.
Did they forget about miraculous dishwashers or the notion of a family that spends time together while cleaning? (My chore growing up was sweeping and putting dishes away)? I hope that most people see through this “morality-washing” campaign and either make the choice of conserving resources and limiting waste or deal with the truth that they appreciate the convenience Dixie provides.
There are many paths to being a good person, using paper plates is not one of them.
