The Story of Stuff
For many environmentalists our #1 goal is to consume less. We understand all material things come with a cost – things come from raw materials, take energy to produce and eventually become waste. Though we may buy biodegradable plates, organic cotton clothing and Energy Star certified appliances, less is better, at least where the environment is concerned. Have you ever wondered how many earths we would need if all 6 billion people consumed like you? http://ecofoot.org/. The eco-calculator isn’t perfect, but it shows a reality that is hard to stomach.
A few weeks ago a link came across my desk, one that so profoundly and impressively engaged the issue of consumer behavior and history that I had to pass it along here: www.thestoryofstuff.com. Annie Leonard, the voice behind the site, helps address how Americans moved from a conservationist mentality (think WWII) to intense consumer behavior and explains an issue dear to my (academic) heart; environmental externalities (costs from environmental damage that are not accounted for in the price of a product).
One’s economic, social and environmental conscience may very well encourage modest consumer behavior (especially after watching the video). Jewish teaching comments, too. The rabbis are clear that a conscientious Jew doesn’t waste. Bal taschit, biblical in origin, is a law which mandates that we consume responsibly and not waste the resources we have. As citizens of this world, we have a right to eat, be prosperous and enjoy the miraculous lives we’ve been given, but only if we can provide the same for our children.
Ways to reduce consumption:
Buy fresh, organic and local at farmers markets
Visit your local thrift store
Recycle www.earth911.org
